Current Press Release

Media Contacts:

Sarah Thorson
Communications Manager
802.422.6115
sthorson@killington.com

 




KILLINGTON RESORT OFFERS FREE LIFT TICKET WITH EVERY HELMET PURCHASED JANUARY 14-22

01/13/2012

Killington Resort partners with National Ski Areas Association to promote National Safety Awareness Week

KILLINGTON, Vt. (January 13, 2012) - Vermont’s Killington Resort, the largest ski and snowboard resort in the East, is offering skiers and riders a free lift ticket with the purchase of a new helmet to promote National Safety Awareness Week, January 14-22. In partnership with the National Ski Areas Association, Killington encourages slope safety awareness with special events, giveaways and contests that help educate skiers and riders about responsible behavior on the slopes. 

Killington Resort supports and promotes Your Responsibility Code – the seven point code that outlines responsible slope behavior for skiers and riders, and Smart Style – a four-point safety awareness message about the use and progression of freestyle terrain at mountain resorts.  Heads Up! - Know the Code and Smart Style stickers and cards will be available for guests. Information will be displayed on café trays, at ticket sales points and on shuttle busses, as well as in retail shops. Mountain Ambassadors will be wearing bright yellow jackets that display important safety awareness messages based on Your Responsibility Code.  

Buy a Helmet, Receive a Lift Ticket Voucher
Buy a helmet in any Killington Sports location from January 14-22, 2012 and receive a voucher for a one-day lift ticket valid any day of the 2012 winter season starting January 24, 2012. Kids can also register to win a free helmet and other prizes at the Safety Awareness Display in Ramshead Lodge.

Ramshead Lodge Interactive Safety Awareness Display
Slope safety awareness starts at an early age, so look for the interactive display on the second floor of Ramshead Lodge. Here, kids and adults can talk with Mountain Ambassadors, enter to win prizes, or simply stop by for some safety awareness fun. Kids - don’t forget to get your picture taken with the Heads Up! logo.

On the Mountain
Mountain Ambassadors will be handing out Heads Up! - Know the Code and Smart Style stickers and cards in addition to giving away Get Smart - Freestyle Terrain Users Guides.

Local Safety Poster Contest 
In order to promote slope safety awareness and education to elementary school children, several area schools are participating in the resort’s local poster contest. Fourth and fifth grade students will create posters illustrating any one of the seven points of Your Responsibility Code or one of the four elements of Smart Style. Posters will be on display around the resort and judged in two categories: Best Overall Safety Message and Most Creative Design. Two winners and two runners-up will receive prizes. Winners of the local contest will be entered in National Ski Areas Association’s national contest. For more information, check out ww.nsaa.com.

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About Killington Resort
Killington Resort is a four season destination that sits on 3,000 acres in the heart of the Green Mountains in Central Vermont. The Resort boasts more than 70 miles of diverse snow sports terrain spread out over six peaks and offers the most expansive lift network and snowmaking system in the East. After the snow melts, Killington features an 18-hole championship golf course as well as 45 miles of hiking and mountain biking trails. In addition, the numerous après, dining, shopping and lodging options have made Killington a world-class destination for East Coast skiers and riders for over 50 years. Killington.com