Media Contact:

Tom Horrocks
Communications Manager


KILLINGTON, Vt. (Jan. 1, 2009) –Killington Resort & Pico Mountain teams up with the National Ski Areas Association to announce National Safety Awareness Week from January 17th – 23rd.  To help skiers and riders learn about slope safety awareness, Killington and Pico will feature events, giveaways and contests that promote responsible skiing and riding.  

During the week, Heads Up - Know the Code and Smart Style stickers and cards will be available for guests.  Information will also be displayed on café trays, at ticket sales points and on shuttle busses, as well as in participating area ski and snowboard shops.  Mountain Ambassadors and staff will be wearing bright yellow jackets that display important safety awareness messages based on Your Responsibility Code, which includes the following points:

1. Stay in control.
2. People ahead have the right of way.
3. Stop in a safe place for you and others.
4. When starting downhill or merging, look uphill and yield.
5. Use devices to help prevent runaway equipment.
6. Observe signs and warnings and keep off closed trails.
7. Know how to use the lifts safely.

Killington and Pico will also promote Smart Style, a four-point safety awareness message about the use and progression of freestyle terrain parks at mountain resorts. The Smart Style message includes:

MAKE A PLAN - Every time you use freestyle terrain, make a plan for each feature you want to use. Your speed, approach and take off will directly affect your maneuver and landing.
LOOK BEFORE YOU LEAP - Scope around the jumps first, not over them. Know the landings are clear and clear yourself out of the landing area
EASY STYLE IT - Start small and work your way up
RESPECT GETS RESPECT - From the lift line through the parks

Ramshead Interactive Safety Awareness Display
Hey kids! At Ramshead Base Lodge, the hub of our family programs, look for an interactive safety awareness display table.  Here you can talk with a Mountain Ambassador, enter to win a helmet, or simply stop by for some safety awareness fun.  Don’t forget to get your picture taken with our Heads Up! face cut-out.

Out on the Hill
Mountain Ambassadors, ski patrollers and instructors will be handing out Know the Code and Smart Style stickers and cards, in addition to Get Smart Freestyle Terrain Users Guides. 

50% Discount on Binding Checks
Guests can have their bindings checked for half price during the week of January 17-23, 2009 at Double Diamond Repair Shop, located in the Snowshed Base Lodge at Killington Resort. Guests simply need to mention this promotion in order to receive the discount.

Local Safety Poster Contest 
In order to promote slope safety awareness and education to elementary school children, several area schools are participating in Killington/Pico’s local poster contest. The contest rules call for 4th and 5th graders to create posters illustrating any one of the seven points of Your Responsibility Code or one of the four elements of Smart Style.  Posters will be on display around the resort and judged in two categories: Best Overall Safety Message and Most Creative Design. Two winners and two runner-ups will receive prizes.  Winners of the regional contest will be entered in the NSAA national contest.  

NSAA National Safety Poster Contest
As part of their HEADS UP campaign, the National Ski Areas Association has developed a national poster contest for kids. The national contest is geared to fourth, fifth, and sixth graders, but any elementary-age child can participate. Kids are welcome to create a poster relating to any one of the points of Your Responsibility Code or Smart Style. Go to www.nsaa.org for more details on the national poster contest.

About Killington Resort
The largest ski and snowboard resort in eastern North America, Killington debuts $8.4 million in improvements for its 50th Birthday Season, including the new Skye Peak Express and “The Stash.” Killington Resort features diverse terrain, an expansive lift network, the most extensive snowmaking system in the world and numerous off-mountain activities, including après, dining, shopping and lodging options. www.Killington.com