PURCHASE A HELMET DURING SAFETY AWARENESS WEEK, SKI FREE AT KILLINGTON

01/12/2010

Media Contact:

Tom Horrocks
Communications & Public Relations Manager
802.422.6237
thorrocks@killington.com

 




KILLINGTON, Vt.  – Killington Resort is offering skiers and riders a free midweek lift ticket with the purchase of a new helmet to promote National Safety Awareness Week January 16-22. Killington will once again be teaming up with the National Ski Areas Association to encourage slope safety awareness with special events, giveaways and contests that promote responsible skiing and riding.

During Safety Awareness Week, Heads Up - Know the Code and Smart Style stickers and cards will be available for guests.  Information will also be displayed on café trays, at ticket sales points and on shuttle busses, as well as in participating area ski and snowboard shops. Mountain Ambassadors will be wearing bright yellow jackets that display important safety awareness messages based on Your Responsibility Code as well as Smart Style, a four-point safety awareness message about the use and progression of freestyle terrain at mountain resorts.

Ramshead Lodge Interactive Safety Awareness Display
Safety starts at an early age, so look for the interactive safety awareness display table at the Ramshead Lodge. Here, kids and adults can talk with Mountain Ambassadors, enter to win a prize, or simply stop by for some safety awareness fun. Don’t forget to get your picture taken with our Heads Up! face cut-out.

On the Hill
Mountain Ambassadors, ski patrollers and ski and snowboard instructors will be handing out Heads Up! - Know the Code and Smart Style stickers and cards in addition to Get Smart Freestyle Terrain Users Guides. Try taking a brief safety quiz from an ambassador to win a prize!

Buy Helmet; Receive a One-Day Voucher
Buy a helmet in any Killington Sports shop from January 16-22, 2010 and receive a voucher for a one-day lift ticket valid midweek days (Monday thru Friday), excluding weekends and peak days. This voucher will be valid through the end of the 2009-10 ski season.

50% Discount on Binding Checks
Guests can have their bindings checked for half price during the week of January 16-22, 2010 at Double Diamond Repair Shop, located in the Snowshed Lodge at Killington Resort. Guests simply need to mention this promotion in order to receive the discount.

Local Safety Poster Contest 
In order to promote slope safety awareness and education to elementary school children, several area schools are participating in Killington’s local poster contest. Fourth and fifth grade students may create posters illustrating any one of the seven points of Your Responsibility Code or one of the four elements of Smart Style.  Posters will be on display around the resort and judged in two categories: Best Overall Safety Message and Most Creative Design. Two winners and two runner-ups will receive prizes.  Winners of the regional contest will be entered in the NSAA national contest. Check out ww.nsaa.com for more information on entering the national contest.

About Killington Resort
Rated as the “Favorite Eastern Resort” by the readers of Snoweast Magazine, and the No. 2 resort in the East by SKI Magazine! Killington Resort offers the most diverse ski and snowboard terrain in the east, an expansive lift network, the most extensive snowmaking system in the world complemented by numerous off-mountain activities, including après, dining, shopping and lodging options. www.killington.com