KILLINGTON HOSTING 2011 GATORADE FREE FLOW TOUR, JAN. 29-30

11/15/2010

Media Contact:

Tom Horrocks
Communications & Public Relations Manager
802.422.6237
thorrocks@killington.com

 

Colleen Hillgard
Alli Sports
603.908.6334
colleenhillgard@allisports.com

Burr Ridge, Ill.November 15, 2010The Gatorade Free Flow Tour today announced the complete schedule for the 2011 winter season. Returning for its second year, the Tour offers up-and-coming amateur snowboard and freeski athletes under 21 the chance to earn a pre-qualified spot in next season’s Winter Dew Tour (2011-12). Hosting a total of 54 contests at ten parks this winter, the Tour officially kicks off January 15 in Wrightwood, Calif. at Mountain High Resort. Registration for all events is now available at www.gatoradefreeflowtour.com.

“We’re looking forward to building upon the success of the Gatorade Free Flow Tour’s inaugural winter season, and to see the first crop of winter champions compete at the Winter Dew Tour this December,” said Gatorade action sports team manager, Carla Hess. “We’ve seen the momentum carry over from summer, and anticipate similar growth with our second year in the winter scene.”

The Gatorade Free Flow Tour will showcase the top amateur winter athletes competing in snowboarding (slopestyle and superpipe) and freeskiing (slopestyle and superpipe). Snowboarding disciplines will have separate competitions for men and women, while the freeski contests will be open to both.

The 10-event schedule will include resorts in all areas of the United States – the East (3) and West Coasts (3), the Midwest (1), and the Rocky (2) and Wasatch Mountains (1). Open to all amateur snowboarders and freeskiers 21 and younger, registration for the Tour is available at www.gatoradefreeflowtour.com.

In addition to the main contests, each stop of the Gatorade Free Flow Tour will also include a Junior division, offering separate rail jam and superpipe contests for snowboard and freeski competitors 13 and under. The Junior Jam will take place prior to each of the Gatorade Free Flow Tour’s Open Division competitions, giving young amateurs valuable contest experience.

Please note there are limited spots for all competitions, so register early. There is a $20 registration fee for one day of competition and a $30 registration fee to compete both days, which does not include lift tickets. 

The complete 2011 Gatorade Free Flow Tour schedule* includes the following dates and locations:

All of the events include both slopestyle and superpipe competitions with the exception of Mountain High and Holiday Valley, where only slopestyle contests will be held.

Date Park Location Event

Date

Resort

Location

Event

Jan. 15

Mountain High Resort

Wrightwood, Calif.

slope

Jan. 15-16

Vail Ski Resort

Vail, Colo.

pipe, slope

Jan. 22-23

Tyrol Basin Ski and Snowboard Area

Mount Horeb, Wis.

pipe, slope

Jan. 22-23

Okemo Mountain Resort

Ludlow, Vt.

pipe, slope

Jan. 29-30

Mount Bachelor

Bend, Ore.

pipe, slope

Jan. 29-30

Jackson Hole Mountain Resort

Teton Valley, Wyo.

pipe, slope

Jan. 29-30

Killington Resort

Killington, Vt.

pipe, slope

Feb 5

Sierra at Tahoe

Twin Bridges, Calif.

pipe, slope

Feb. 5-6

Brighton Resort

Brighton, Utah

pipe, slope

Feb. 5-6

Holiday Valley

Ellicottville, N.Y.

slope

Feb. 12-13

Snowbasin Resort**

Ogden, Utah

pipe, slope

* Schedule subject to change.

** Gatorade Free Flow Tour Finals held in conjunction with the Winter Dew Tour’s Toyota Challenge.

The winners in each of the 54 contests (30 slopestyle and 24 superpipe) will be flown to the Gatorade Free Flow Tour Finals, taking place in conjunction with the Winter Dew Tour’s Toyota Championship, February 12-13 at Snowbasin Resort in Utah. Encompassing the “Flow to Pro” theme that is the cornerstone of the Gatorade Free Flow Tour, the two overall snowboard superpipe and slopestyle champions and the overall freeski superpipe and slopestyle champions will earn a spot to compete against the pros at the first stop of the 2011-12 Winter Dew Tour the following season.

2011 REGISTRATION
All competitions are open to both male and female amateur competitors 21 and younger for all freeski and snowboard disciplines. There is a $20 entry fee, and all participants under the age of 18 must bring a parent or guardian to the event to sign a liability waiver. Contest registration forms, waivers and detailed information are available ahead of time at www.gatoradefreeflowtour.com.

Gatorade Free Flow Tour

The Gatorade Free Flow Tour, the official amateur series of the Winter Dew Tour, holds competitions at resorts across the country throughout the month of January and February, providing a platform for amateur freeskiers and snowboarders to showcase their skills. The winter leg of the Tour consists of 10 regional events across the U.S., featuring freeskiing (superpipe and slopestyle) and snowboarding (superpipe and slopestyle). The winners of each regional event earn a trip to compete in the Gatorade Free Flow Tour Finals held in conjunction with the Winter Dew Tour’s Toyota Championship, Feb. 10-13, 2011 at Snowbasin Resort in Utah, and the overall champions in the four disciplines automatically earn a spot to compete against the pros in the first stop of the 2011-12 Winter Dew Tour. Gatorade’s partnership with the Free Flow Tour began in 2009, and its presence and commitment to uplift amateur freeskiers and snowboarders and provide an extended platform to grow action sports enabled the creation of the winter season of the Gatorade Free Flow Tour. Fuel TV broadcasts select coverage of the Gatorade Free Flow Tour, and Allisports.com will be the home of all digital content and Tour information. More information can be found at www.gatoradefreeflowtour.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com.

Gatorade

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com. PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.