Current Press Release

Media Contacts:

Tom Horrocks
Communications & Public Relations Manager
802.422.6237
thorrocks@killington.com

 




PURCHASE A NEW HELMET DURING SAFETY AWARENESS WEEK, SKI FREE AT KILLINGTON

01/06/2011

KILLINGTON, Vt. – Killington Resort is offering skiers and riders a free lift ticket with the purchase of a new helmet to promote National Safety Awareness Week January 15-21, 2011. Killington will once again be teaming up with the National Ski Areas Association to encourage slope safety awareness with special events, giveaways and contests that help educate skiers and riders about responsible behavior on the slopes.

During Safety Awareness Week, Heads Up - Know the Code and Smart Style stickers and cards will be available for guests.  Information will also be displayed on café trays, at ticket sales points and on shuttle busses, as well as in ski and snowboard shops. Mountain Ambassadors will be wearing bright yellow jackets that display important safety awareness messages based on Your Responsibility Code as well as Smart Style, a four-point safety awareness message about the use and progression of freestyle terrain at mountain resorts.

Ramshead Lodge Interactive Safety Awareness Display
Safety awareness starts at an early age, so look for the interactive display at the Ramshead Lodge. Here, kids and adults can talk with Mountain Ambassadors, enter to win a prize, or simply stop by for some safety awareness fun. Don’t forget to get your picture taken with the Heads Up! logo.

On the Mountain
Mountain Ambassadors, ski patrollers and ski and snowboard instructors will be handing out Heads Up! - Know the Code and Smart Style stickers and cards in addition to Get Smart Freestyle Terrain Users Guides. Try taking a brief safety quiz to win a prize!

Buy a Helmet - Receive a Lift Ticket Voucher
Buy a helmet in any Killington Sports shop from January 15-21, 2011 and receive a voucher for a one-day lift ticket valid any day from January 22, 2011 through the end of the 2011 winter season. Kids can also register to win a free helmet and other prizes at the Safety Awareness Display at the Ramshead Lodge.

Local Safety Poster Contest          
In order to promote slope safety awareness and education to elementary school children, several area schools are participating in the resort’s local poster contest. Fourth and fifth grade students will create posters illustrating any one of the seven points of Your Responsibility Code or one of the four elements of Smart Style.  Posters will be on display around the resort and judged in two categories: Best Overall Safety Message and Most Creative Design. Two winners and two runner-ups will receive prizes.  Winners of the local contest will be entered in National Ski Areas Association national contest. Check out ww.nsaa.com for more information.

About Killington Resort
Killington Resort offers the most diverse ski and snowboard terrain in the East, world-class terrain parks, an expansive lift network, the most extensive snowmaking system in the world complemented by numerous off-mountain activities, including après, dining, shopping and lodging options. For the 2010-11 seasons, Killington Resort is the East Coast stop for the Winter Dew Tour, Jan. 20-23, showcasing the top winter ski and snowboard athletes from around the world competing in Superpipe and slopestyle competition at Bear Mountain.  www.killington.com