Season Pass & Express Card Holders Appreciation Day Recap
Posted October 17, 2012
I wanted to give our stakeholders some insight to our thoughts and strategy regarding several items:
- Our Pass holder Appreciation Day.
- Why communication about opening was delayed.
- A look forward to reopening.
First, I would like to thank all our pass holders that were able to join us for our “Pass holder Appreciation Weekend”. Our snowmaking team really did an amazing job; we were able to open with less than 24 hours of making snow.
Why didn’t we tell pass holders about the event until late afternoon on Friday?
We began making snow mid-day on Friday, and we wanted to be 100% sure that we could open for skiing and riding on Saturday, therefore the decision was made late afternoon on Friday. Over the last few years, we have worked hard to be careful not to over promise and under deliver. Communicating potential operations is very challenging in this business when so many factors are related to weather. There was risk even in announcing that we would open Saturday at 10:00 a.m. when we had just started making snow on Friday.
In the end, our snowmaking team delivered a better product than we told you to expect (didn’t seem to need the rock skis!), and there was no walking at the bottom of the trail. Overall, the feedback has been overwhelmingly positive. For some insight on how we pulled it off, check out this snowmaking video.
Why did we not allow non-pass holders to ski?
We have heard many different points of view regarding our first opening weekend. Obviously, pass holders loved the idea, while non-pass holders were less enthusiastic. We think it is important that our pass holders feel special and this was an effort to show our appreciation to this important group. Also, since we expected to have less skiing then our normal early season skiing (there was no snow connecting K-1 to Northridge), limiting skiers on the trail made the most sense to our team.
While I understand it is disappointing for many guests that enjoy skiing at Killington but do not have a pass, we hope you understand our decision. (By the way, my children were upset with me too for not being allowed to ski, as staff and dependents were not permitted to ski on Saturday either!)
When will Killington Resort be open again?
Looking forward, the normal October weather pattern has emerged, and we are seeing vast swings in temperatures in the next week. There does not appear to be a substantial snowmaking window in the near term, but we are ready to open again as soon as the temps turn colder. Our plan is for the next opening to be for all our customers.